Innovation isn’t something that comes to mind when we think of flashes but that’s all about the change with the Canon Speedlite 470EX-AI. The flash will use a new AI Bounce to calculate the best position for the perfect shot.
Canon says “The AI Bounce function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting”.

The Canon Speedlite 470EX-AI
Key Features
- AI Bounce with Full-Auto and Semi-Auto modes
- Guide Number 47 (m, ISO 100)
- Wide flash coverage 24 to 105mm
- Wireless Optical Receiver
- Large LCD and intuitive user interface